Mediashop is a TV shopping company that markets innovative consumer goods across Europe via a wide variety of channels. This omni-channel strategy is an important success factor and includes e-commerce and social media, as well as marketing via influencers and bloggers. Brick-and-mortar retail is also a key sales pillar for the products and own brands developed specifically for Mediashop. Depending on the product, the company addresses a wide variety of target groups. Infomercials on television form the centerpiece of marketing.

With the support of Hannover Finanz, the company reorganised its shareholder structure.